Dave Greco Makes Pitch of a Lifetime

American Idol contestant Gabi Carrubba isn't the only North Havenite making a splash on national television this week.

Dave Greco, creator of the entrepreneurial firm SalesPreneur, will pitch his company to a roomful of big-time venture capitalists on ABC's Shark Tank this Friday. 

SalesPreneur, which has an office in Hamden, bills itself as a comprehensive educational system for sales professionals hoping to improve their results, confidence, and ability to communicate ideas to investors and buyers. 

"It works like a diet," says Greco. "We show our clients what it takes to get in front of the decision makers and really blow them away."

That's precisely what Greco did when facing the Sharks during the taping of tomorrow's episode. 

On the line for SalesPreneur is not only financial backing from the show's judges, but also a surge of publicity for the firm brought on by pitching the business before a home audience of millions. 

While the outcome of the episode remains under wraps until airtime, Greco says the experience has already proven a substantial win for his company.

"Getting on the show was a victory in and of itself," he explains. "It's unbelievable exposure for us, and we're already getting a lot of buzz from the presentation."

Guaranteed to fuel hype for SalesPreneur is a moment on Friday's episode where Greco stepped up to challenge the opinion of one of the Sharks, FUBU founder and CEO Daymond John. 

"I turned the tables on the judge," says Greco. "No one's ever come forward like that on the show before."

But while Greco may have compelled the Sharks to reevaluate his company, the businessman says that his experience on television has also made him reassess certain aspects of SalesPreneur as well. 

"We're definitely thinking differently now," he explains. "More than ever, we're trying to act strategically in everything we do."

"Don't do something you don't want seen on the six o'clock news," he adds with a laugh. "There are no permanent black sharpies on the Internet."

For SalesPreneur, these changes have meant not only upgrading their web presence and security infrastructure, but also fielding calls from hundreds of newly-interested clients. 

Greco has welcomed the growth of his business, but maintains that this is only the beginning of the journey.

"Being good at sales is both a blessing and curse," he muses. "On the one hand, you're guaranteed to have a job. But on the other, you have to be able to repeat success."

This Friday at 8:00 p.m, however, Greco and his associates will take a breather to watch the episode together. 

"Some of us wondered if we should stay in the office for when the phones start ringing, but there's a human side to all of this too," he says. "When I'm ninety, I want to remember this moment."

SalesPreneur can be contacted by phone at 877-972-5375 Or 203-823-9944, or by visiting the contact page of their website.