Business & Tech

North Haven's Citizens Bank Recognized for Customer Satisfaction

A study ranked Citizens Bank as unique in the industry for receiving high marks from Android and iPhone users alike.

A message from Citizens Bank:

Citizens Bank’s Mobile Banking apps for Android and iPhone are generating the most-positive customer feedback in the industry, according to a new report issued by Xtreme Labs. 

In announcing its findings of the Top Three mobile banking apps, Xtreme Labs noted that “Citizens Bank is the only bank with the highest rated apps on both Android (4.5 stars) and iOS (4.5 stars) platforms.” 

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Citizens Bank’s iPhone app was recognized for having both the highest star rating and the highest percentage of positive customer comments in the industry. The Citizens Bank Android app has the highest percentage of positive customer comments and the second-highest star rating, according to the report. USAA posted a slightly higher star rating for Android, with 4.6 stars, but a lower percentage of positive customer comments. No other bank received Top Three honors for both iPhone and Android. 

Xtreme Labs’ review of comments found that comments for Citizens Bank’s Android app were 97% favorable, while comments for the bank’s iPhone app were 93% favorable. 

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These findings echo a December 2012 Javelin Strategy & Research report that ranked Citizens Bank #1 for mobile-banking customer satisfaction. 

“We designed our mobile apps to be simple and easy for our customers to use, and it is very gratifying to see the value of our Mobile Banking offering validated twice by industry experts in less than a year,” said Brad Conner, Vice Chairman for Consumer Banking for RBS Citizens Financial Group. “As we continue to invest in new functionality for Mobile Banking, we are maintaining our focus on ease of use and on providing customers with the on-the-go features that can help them more effectively manage their finances.” 


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